North West law firm SAS Daniels LLP has appointed PR agency Paver Smith to develop and cement the practice’s profile in the region’s business community.

The move by the five-office practice is designed to connect the firm with its current and potential clients and give added momentum to its recent growth.

Managing partner at the firm, Nigel Haddon, said: “The combination of a more dynamic market and regulatory changes have placed greater emphasis on the need for clear communication about the firm’s strengths and market position.

“The North West has ridden the recession reasonably well but it remains a challenging market. The Legal Service Act has mixed things up a bit too so we need to work harder to ensure that people understand the real value we bring to their legal needs.

“We’re delighted to have Paver Smith on board as they’ll be an important part of helping the firm meet its growth objectives over the coming months and years.”